Monday, 18 March 2013

Spring/Summer Campaign 2013: Dolce & Gabanna

"A picture is worth a thousand words."

Never has a statement rung more true than with the campaign for the new Dolce & Gabbana Spring/Summer 2013 collection which flaunts bold motifs, vivid prints, patterned dresses, ethnic-inspired jewellery, printed bandanas, lampshade skirts and brasserie tops. Set in sunny southern Italy, as a family basks in the Sicilian sunshine, it is made clear from the outset that this is not a collection of outfits that only leggy blondes will be able to pull off. Instead the campaign attempts to promote the wearability of clothing: the idea that fashion does not have to be eccentric in order to be beautiful. The artisanal quality of the collection and the holiday feel of the campaign promotes the relaxed Mediterranean lifestyle. In doing so it seems to step away from the whirlwind of the catwalk limelights in favour of mama, papa & pals on the beach. The beauty lies rather in the strong ethic of the Italian family that is interspersed throughout the images, illustrating how anyone can look sensational, regardless of age, height or body shape. This is definitely going to appeal to those hoping to sizzle on the beach this summer.

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