Juicy Couture Catalogue: Summer 2013

If your looking to update your summer wardrobe look no further than the new Juicy Couture Summer 2013 Catalogue, featuring the gorgeous Edita Vilkeviciute and Magdalena Frackowiak.

In-keeping with this season's latest trend of Riviera Chic beach-inspired look, the catagloue features floral printed swimsuits, party dresses, casual T-shirts, white jeans, coloured shirts to denim shorts, crisp shirts, the brand's signature vibrant palette along with infusions of black and white. Offering outfits for almost every occasion from day wear to party to beach apparel, you will be left lacking for little this coming season. Casual-glam is perhaps the best way to describe the collection, which offers comfy, eye-catching outfits and bold combinations which create that fun, playful style for which Juicy Couture is so renowned.

Stella Jean Lookbook: Spring 2013

I have just stumbled upon a designer, that, up to a few hours ago was completely unknown to me. Stella Jean, the product of an Italian father and Haitian mother, visibly blends the two profoundly diverse cultures through her creations, contrasting yet linking the refined elegance of Europe against the tropical fantasy of the Caribbean as a way to express her dual cultural identity.

This union is not difficult to notice in her Spring 2013 collection, which explodes with multicoloured prints, ethnic golden jewellery, Caribbean silk headscarves, flowing skirts and straw hats, all on which Stella Jean firmly stamps her unique seal. Into the exotica she blends a somewhat 50's vibe through the elegant below-the-knee hemlines, raincoats and denim shirts all of which make to create a rich melting-pot of eras and influences by pitting the old against the new, the East against the West. The two veins of culture that intertwine throughout give the collection a refreshing vitality through style and colour.

I'll finish by saying that I'm glad I've found her and I cannot wait to see what she will come up with next. What about you?

 

 

Mango Catalogue: Summer 2013

Gosh I love the Mango summer collection this year. Simple silk vests and chemises, slouchy pants, lightweight blazers and jackets, all teamed up with bold golden ethnic-inspired jewellery create the perfect look for balmy summer days and scented evenings.

An eclectic mishmash of styles, colours and designs runs throughout the collection: juxtapositions of blacks and whites with infusions of colour and a mix of sophisticated and relaxed convey the idea that there is no 'right' way to wear these clothes. You are beckoned to experiment with them for yourself, in order to create your own signature through fashion. Block colour and Aztec patterned combos are also prominent, combining classic elegance with that distinctive 2013 twist. For me, this is the best of uncomplicated style. Simplicity is always the key, pair it with a couple of exquisite accessories and you've got a killer look.

The Ulyana Sergeenko Lookbook: Spring 2013

Ulyana Sergeenko, thirty-two year old Russian model, photographer and blogger, only until recently made her debut into the fashion world. At first renowned for her unique Anna Karenina street-style aesthetic, she then launched her eponymous couture line in 2011, which has only garnered more adoration for her sumptuous outfits.

Sergeenko's creations appear to be a halfway point between a marked nostalgia of old-world Russia and her own personal street-style. They are unashamedly reminiscent of the decadence of Russian aristocracy under the Tsarist regime yet all seem vaguely familiar when we remember the clothes that she herself used to sport when snapped by photographers on the streets of Moscow. "They are clothes I love to wear" she says "but they are also for every woman who wants to be beautiful."

Beautiful, indeed, is the word to describe her Spring Collection, which, this season took a turn to the West, remembering in more ways than one the classic American tale Gone with the Wind. Although retaining traditional Russian roots, Sergeenko's full-length corseted gowns, frills, crochet embroidery, velvet capes and hand-painted porcelain buttons, adorned with straw hats and parasols sparkle with the evocative romance and theatricality of the folktale. The meticulousness of detail that she pays to every item along with her innate ability to transport the wearer and the observers to another time through the power of clothing demonstrate that she is definitely one to watch for the seasons to come.

The Stefanel Lookbook: Spring 2013

Stefanel. One of my all-time favourite designers. Every season I find myself fawning over his creations and this spring was no exception.

Soft shirts, trousers, cardigans and jackets pervade the collection which showcases simplistic essentials that never seem to go out of fashion. A classic aesthetic is created through the contrast of casual and elegant, combining khaki pants with a knitted sweater in one shot or gladiator sandals and a silk shirt in another. The palette consists of neutral tones of taupe grey, beige and white. The subtle tonality that differentiates the individual pieces from each other only enhances the delicate elegance of the clothing.

Unlike many designers of today, the clothes of Stefanel never seem excessive or OTT. In observing them, not once does the thought cross our mind where on earth we could wear them. This is because Stefanel's aim is not to push the boundaries of contemporary fashion to its breaking point. Nor is it to showcase extravagance which leaves poor souls such and you and I scratching our heads in wonderment at the fantasticality of his creations. No, his muse is simply the real woman; the weekly shopper, the business executive, the stay-at-home mum, the winer-and-diner. His clothes convey the message that no woman is unworthy of his creations and that all women have a right to feel beautiful. And his aim; to turn her into a vision. A vision, that is, all'italiana.

Spring/Summer Campaign 2013: Dolce & Gabanna

"A picture is worth a thousand words."

Never has a statement rung more true than with the campaign for the new Dolce & Gabbana Spring/Summer 2013 collection which flaunts bold motifs, vivid prints, patterned dresses, ethnic-inspired jewellery, printed bandanas, lampshade skirts and brasserie tops. Set in sunny southern Italy, as a family basks in the Sicilian sunshine, it is made clear from the outset that this is not a collection of outfits that only leggy blondes will be able to pull off. Instead the campaign attempts to promote the wearability of clothing: the idea that fashion does not have to be eccentric in order to be beautiful. The artisanal quality of the collection and the holiday feel of the campaign promotes the relaxed Mediterranean lifestyle. In doing so it seems to step away from the whirlwind of the catwalk limelights in favour of mama, papa & pals on the beach. The beauty lies rather in the strong ethic of the Italian family that is interspersed throughout the images, illustrating how anyone can look sensational, regardless of age, height or body shape. This is definitely going to appeal to those hoping to sizzle on the beach this summer.

Chloé 2013 Spring/Summer 2013 Ad Campaign

Don't you just love the Spring/Summer Campaign that Chloé has brought us this year? Feminine and romantic, it showcases the brand's effortless elegance yet retaining a casual aesthetic.